Privacy Policy Statement

Privacy Policy

Last updated: 19 August 2026

This Privacy Policy explains how Peak Supps Limited collects, uses and shares personal information when you visit www.peaksupps.co.uk, place an order, use our services or communicate with us.

Peak Supps Limited is the data controller responsible for your personal information.

Peak Supps Limited
Company number: 10214433
Unit 19 Ogmore Crescent
Bridgend Industrial Estate
Bridgend
CF31 3TE
United Kingdom

Email: contact@peaksupps.com

Information We Collect

Depending on how you use our website and services, we may collect:

Your name, email address, telephone number and postal addresses
Account and login information
Order, payment-confirmation, delivery, return and subscription information
Products viewed, saved, placed in your basket or purchased
Loyalty, promotion and review information, where applicable
Customer-service and AI shopping-assistant messages
Marketing preferences and consent records
Device, browser, IP address, approximate location and website-usage information
Cookie, analytics and advertising information
Fraud-prevention and security information

Payment providers process your payment details. Peak Supps does not normally receive or store complete payment-card details.

Please do not provide health information, medical details or other sensitive personal information through our website, reviews or AI shopping assistant.

How We Collect Information

We collect personal information:

Directly from you when you place an order, create an account, subscribe, contact us, submit a review or use our AI shopping assistant
Automatically through cookies, pixels and similar technologies
From providers supporting our website, payments, subscriptions, deliveries, analytics, advertising, marketing, customer service, AI chat and reviews
From fraud-prevention services where necessary
From public sources or social-media platforms when you interact with us

How We Use Your Information

Orders and Services

We use personal information to:

Process payments and fulfil orders
Arrange delivery and provide tracking information
Manage accounts and subscriptions
Process cancellations, returns and refunds
Provide customer support
Send essential order, account and service communications

Our lawful basis is normally the performance of our contract with you. We may also process information to comply with legal obligations.

Customer Support and AI Shopping Assistant

We use information submitted through customer service and our AI shopping assistant to answer questions, provide shopping assistance, resolve issues, maintain security and improve our support services.

Our AI assistant may analyse information you provide to generate responses and product suggestions. It is not intended to provide medical advice or make decisions producing legal or similarly significant effects.

Chat information may be processed by a specialist provider acting on our behalf. Do not submit payment-card information, passwords, medical information or other sensitive information through the chat.

We rely on our contract with you where support is required to provide requested services and on our legitimate interests in supporting customers, protecting our services and improving customer experience.

Security and Fraud Prevention

We use personal information to secure accounts, investigate suspicious activity, prevent fraud, enforce our terms and protect customers and our business.

We rely on our legitimate interests and, where applicable, compliance with legal obligations.

Analytics and Service Improvement

We use website and usage information to understand how visitors use our website, identify technical issues and improve our services.

Where analytics involve non-essential cookies or similar technologies, we rely on consent where required. We may rely on our legitimate interests for other limited service-improvement activities.

Marketing

We may send marketing communications where:

You have consented; or
The law permits us to contact existing customers about our own similar products and an opportunity to opt out was provided

You can unsubscribe at any time using the link in a marketing message or by contacting us.

We may retain limited suppression information to ensure that we respect your request.

Personalised Advertising

With your consent where required, we may use cookies, pixels and similar technologies to measure advertising and display more relevant advertisements on our website or third-party platforms.

You can manage your choices through our cookie controls.

Legal and Business Purposes

We may use information to:

Maintain tax, accounting and business records
Establish, exercise or defend legal claims
Respond to lawful requests from regulators, courts or public authorities
Manage a sale, merger or restructuring of our business
Protect the rights, property and safety of Peak Supps, customers and others

We rely on legal obligations and our legitimate interests in managing and protecting our business.

Cookies and Similar Technologies

We use cookies, pixels and similar technologies to:

Operate essential website and checkout functions
Remember settings and preferences
Measure website performance and usage
Support advertising and campaign measurement
Detect fraud and maintain security

Essential cookies may be used without consent where permitted by law. We request consent before using non-essential analytics or advertising cookies where required.

You can accept, reject or adjust non-essential cookies through our cookie controls. Browser settings may also be used, although blocking essential cookies may prevent parts of the website from functioning correctly.

Further information about cookies, providers and duration should be available through our cookie controls or Cookie Policy.

Marketing Preferences

You may unsubscribe from electronic marketing at any time.

You have the right to object to the use of your personal information for direct marketing. Once you object, we will stop using your information for that purpose, although we may retain limited suppression information to respect your request.

Unsubscribing from marketing will not prevent essential communications about orders, accounts, subscriptions, safety notices or customer-service matters.

Sharing Personal Information

Where necessary, we may share personal information with:

Website-hosting and ecommerce providers
Payment and finance providers
Subscription-management providers
Warehousing, fulfilment and delivery providers
Marketing and email-service providers
Analytics and advertising providers
Customer-support and AI-chat providers
Review and feedback platforms
IT, hosting, security and fraud-prevention providers
Professional advisers, insurers, auditors and accountants
Regulators, courts, law-enforcement bodies and other authorities
Parties involved in a business sale, merger or restructuring

We require providers acting on our behalf to handle personal information securely and only for authorised purposes.

Certain providers, such as payment, finance and review platforms, may act as independent data controllers for their own processing. Their privacy notices explain how they use personal information.

We do not sell personal information.

Reviews and Public Content

Product reviews and other content submitted to a public area of our website or a review platform may be visible to anyone.

Do not include contact details, health information or other sensitive personal information in public content.

Third-party review platforms may process information under their own privacy policies.

International Transfers

Some providers may process personal information outside the United Kingdom or European Economic Area.

Where required, we use a recognised legal safeguard for restricted international transfers. This may include adequacy regulations, approved contractual terms or another legally permitted safeguard.

Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, tax, accounting, fraud-prevention and dispute-resolution requirements.

Retention periods depend on:

The length of our relationship with you
Whether your account or subscription remains active
Applicable tax, accounting and legal limitation periods
Warranty, return, complaint and product-safety requirements
Fraud, security and legal-risk considerations
Your marketing preferences
Technical requirements and provider settings

Order and transaction records may be retained for periods required by tax, accounting and consumer law. Marketing information is retained until you unsubscribe or it is no longer required, with limited suppression information retained to honour your choice.

When information is no longer required, we delete or anonymise it where reasonably practicable.

Data Security

We use appropriate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.

No system is completely secure. You are responsible for keeping account credentials confidential and should contact us promptly if you believe your account has been compromised.

Your Data Protection Rights

Depending on the circumstances, you may have the right to:

Request access to your personal information
Request correction of inaccurate or incomplete information
Request deletion of your information
Request restriction of processing
Object to processing based on legitimate interests
Object to direct marketing
Receive certain information in a portable format
Withdraw consent where processing relies on consent
Complain to a data protection regulator

These rights are not absolute and may be subject to legal conditions or exemptions.

To exercise a right, email contact@peaksupps.com. We may request reasonable information to verify your identity. We normally respond within one month, although the law permits an extension in certain circumstances.

European Customers

Where the EU GDPR applies, customers in the European Economic Area may exercise the rights described above and complain to the data protection regulator in the country where they live or work, or where an alleged infringement occurred.

Children

Our website and services are intended for adults. We do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us, contact contact@peaksupps.com.

Complaints

If you have concerns about how we use your personal information, please contact us so that we can investigate.

You also have the right to complain to the data protection regulator in your country. In the UK, this is the Information Commissioner’s Office (www.ico.org.uk).

Third-Party Websites

Our website may contain links to websites operated by third parties. Those organisations are responsible for their own privacy practices. You should review their privacy notices before providing personal information.

Changes to This Policy

We may update this Privacy Policy to reflect changes to our services, business practices or legal obligations.

We will publish the updated version on our website and change the “Last updated” date. Where required, we will provide additional notice or request renewed consent.

Contact Us

For questions, requests or complaints about this Privacy Policy, contact: